中国港口企业微信传播力排行榜108期: 榜首易主,“抢人大战”引爆流量

📅 2026年10月19日 行业动态 原文(微信公众号)↗
中文

中国港口企业微信传播力排行榜108期: 榜首易主,“抢人大战”引爆流量

振华Terminexus全球港口摄影大赛获奖作品© 作者:王怀宇

金秋九月,不仅是港口生产建设的黄金期,各大港航企业的秋季“抢人大战”也逐渐拉开帷幕。从世纪工程的重大节点到热火朝天的校园招聘,9月份各大港口企业的微信公众号交出了怎样的成绩单?让我们一起来看看最新一期的《中国港口企业微信传播力排行榜》。

9月,中国港口企业微信传播力排行榜迎来较大变化,北部湾港集团强势上升7位跃居榜首,其余9名分别为:青岛港(第2)、烟台港(第3)、山东港口(第4)、浙江海港(第5)、天津港集团(第6)、河北港口集团(第7)、日照港(第8)、福建港口集团(第9)、广州港集团(第10)。

北部湾港集团9月表现极为亮眼,借势平陆运河通航热点密集发声,以26.1W+的阅读总数、10736次转发夺得本月榜首;天津港集团和河北港口集团的表现同样可圈可点,分别上升3位和5位,跃居排行榜第6、第7名;天津港凭借秋招推文斩获极高关注;河北港口集团则凭借集团党委书记曹子玉接受河北新闻联播记者采访这一高光动态斩获阅读与转发,带动传播声量稳步攀升。

此外,在榜单中游,国投曹妃甸港成为本月最大“黑马”,仅凭16篇推文斩获14732阅读量,排名大幅飙升16位,位列第25名;湛江港集团(第24)与东莞港务集团(第31)均实现了6个位次的上升。下面结合单篇文章传播力排行榜,具体看看本月有哪些爆款内容出圈。

北部湾港集团聚焦重大工程节点的世纪工程平陆运河建成通航(阅读量15548)与胡华平深入南宁港、钦州港调研指导集团公司推进平陆运河通航准备工作(阅读量9300)分别位列单篇文章传播力第4和第10名。世纪工程带来的高曝光与广阔前景也极大提升了企业的求职吸引力,直接助推北部湾港集团2026年秋季招聘正式启动以54594次阅读断层夺冠。

9月正值高校开学与秋招旺季,从排行榜中可以明显看出,“校园招聘”成为了当之无愧的流量密码:天津港集团天津港集团2027年校园招聘正式启动!以28105次阅读位列第2,广州港集团广州港集团2027届校园招聘正式启动!以14444次阅读位列第5。河北港口集团发布的河北港口集团2026年新入职员工培训班开班同样进入榜单,位列第9。

从招聘公告到新员工培养,人才相关内容覆盖了求职者、应届毕业生以及关注港口行业发展的读者群体。对于港口企业而言,微信公众号不仅是发布经营动态的窗口,也是展示企业形象、吸引青年人才的重要渠道。

此外,浙江海港聚焦财务数智化转型与系统集成上线的集团财务共享中心揭牌成立斩获12981次阅读,位列第六;山东港口介绍“一单制”多式联运的文章问海有道 | 跨境发货,也能“一票到底”!也以简单清晰的图解式科普成功收获关注,跻身榜单第8。

9月,中国港口相关企业微信传播力排行榜前十名为:烟台港龙口港公司(第1)、青港国际物流(第2)、东方港务(第3)、山东港湾建设集团(第4)、山东陆海服务发展集团(第5)、烟台港客运(第6)、烟台港矿石公司(第7)、烟台港莱州港公司(第8)、宁波远洋(第9)、山东港口陆海国际物流集团(第10)。

在相关企业榜单中,山东港口旗下的新媒体传播矩阵依旧展现出了极强的统治力,前十席位中强势包揽九席。

烟台港龙口港公司保持高频日更节奏,深耕生产一线与员工生活,以篇均过千的稳定阅读量蝉联榜首;青港国际物流则凭借成立十二周年的温情回顾文章收获广泛关注,排名跃升7位,一举拿下榜单第2。

烟台港客运充分发挥了民生服务窗口的实用属性,共有三篇航班动态类文章上榜。两篇《停开航通知》分别以17371和8831的阅读量包揽单篇榜第1名和第3名,《最新航班动态》也以3013阅读量位列第5,切实满足了旅客的即时信息需求。青港国际物流在品牌故事与客户服务上双点开花,既有充满温情的周年庆推文时光留痕,故事有声 | 祝青港物流生日快乐🥰🥰🥰以14638阅读量夺得单篇榜第2名,也有展现一线硬核担当的锦旗+感谢信!连夜千里驰援,极速抢修守护货物按时发运(阅读量2555,位列第10)。 

山东港湾建设集团与山东陆海服务发展集团同样各有两篇推文入围前十。值得一提的是,山东陆海服务发展集团聚焦后勤餐饮服务的服务版图再延伸!潍坊公司首个港外高校食堂正式营业~(第8)与食堂兴起“拼豆”风!你爱了吗?(第9),用有网感、接地气的图文拉近了与读者的距离。

无论是火热的秋招纳新,还是扎实的一线动态,优质内容始终是展示港口活力、吸引青年人才与行业目光的最佳窗口。随着9月收官,各大港航企业也正在吹响第四季度冲刺的号角,各家公众号又将带来哪些精彩内容?我们下月榜单见!

 
 

English

Chinese Port Enterprise WeChat Communication Power Ranking Issue 108: First Place Change of Owner, "Battle for Talent" Ignites Traffic

Winning works of Zhenhua Terminex Global Port Photography Competition© Author: Wang Huaiyu

September in the golden autumn is not only the golden period for port production and construction, but also the autumn "talent war" of major port and shipping enterprisesGradually opening the curtain. From the important node of the Century Project to the flourishing campus recruitment, what kind of transcripts did the WeChat official account of major port enterprises hand over in September? Let's take a look at the latest issue of the "China Port Enterprise WeChat Communication Power Ranking".

In September, the ranking of WeChat dissemination power of Chinese port enterprisesUshered in significant changes,Beibu Gulf Port Group's strong rise7 places jumped to the top of the list,the restThe 9 individuals are:Qingdao Port2) Yantai Port (3rd), Shandong Port (4th), Zhejiang Port (5th), Tianjin Port Group (6th), Hebei Port Group (7th), Rizhao Port (8th), Fujian Port Group (9th), Guangzhou Port Group (10th).

Beibu Gulf Port Group9The monthly performance is extremely impressive,Seizing the opportunity of the Pinglu Canal's navigation hotspots, intensive voices are being raised toA total of 26.1 million+reads and 10736 repostsseizeGet the top spot this month;Tianjin Port GroupandHebei Port GroupThe performance is also commendable, with respective increasesRanked 6th and 7th on the leaderboard, ranking 3rd and 5th respectively; Tianjin Port has gained high attention with its autumn recruitment tweets; Hebei Port Group, by virtue of the high light dynamic of Cao Ziyu, secretary of the Party Committee of the Group, receiving interviews from reporters of Hebei News Network, has captured reading and forwarding, driving the steady increase of communication volume.

In addition, in the middle of the list,Guotou Caofeidian PortBecoming the biggest of the monthThe 'dark horse' achieved 14732 views with just 16 tweets, skyrocketing its ranking by 16 places and ranking 25th;Zhanjiang Port Group(24th) andDongguan Port Group(31st) achieved a six rank increase. Below, combined with the ranking of the dissemination power of a single article, we will take a closer look at which popular content has gone viral this month.

Beibu Gulf Port Group focuses on major engineering nodesThe Century Project Pinglu Canal has been completed and is now navigable(Reading volume)15548) andHu Huaping went deep into Nanning Port and Qinzhou Port to conduct research and guide the group company to promote the preparation work for the Pinglu Canal navigationRanked 4th and 10th respectively in terms of the dissemination power of a single article with a reading volume of 9300. The high exposure and broad prospects brought by the Century Project have greatly enhanced the attractiveness of job seeking for enterprises, directly boosting their employment prospectsBeibu Gulf Port Group officially launches autumn recruitment in 2026Winning the championship with 54594 readings.

September is the time for universitiesDuring the peak season of school and autumn recruitment, it is evident from the ranking that "campus recruitment" has become the undisputed traffic codeTianjin Port GroupTianjin Port Group officially launches campus recruitment in 2027!Ranked 2nd with 28105 views, Guangzhou Port GroupThe 2027th campus recruitment of Guangzhou Port Group has officially started!Ranked 5th with 14444 reads. Hebei Port Group releasedHebei Port Group's 2026 New Employee Training Course OpenedAlso on the list, ranked 9th.

From recruitment announcements to new employee development, talent related content covers job seekers, recent graduates, and readers who are interested in the development of the port industry. For port enterprises, WeChat official account is not only a window to release business trends, but also an important channel to display corporate image and attract young talents.

In addition, Zhejiang Port focuses on the transformation of financial digitization and the launch of system integrationThe Group Financial Shared Center was unveiled and establishedto win12981 reads, ranked sixth; An article on the introduction of "One Order System" multimodal transport in Shandong portsAsk Hai Youdao | Cross border shipping can also be 'one ticket to the end'!Also, with its simple and clear graphic science popularization, it has successfully gained attention and ranked 8th on the list.

In September, the top ten Chinese port related enterprises in terms of WeChat dissemination power were: Yantai Port Longkou Port Company (1st), Qinggang International Logistics (2nd), and Dongfang Port(Step 3)Shandong Port Construction Group (4th), Shandong Land Sea Service Development Group (5th), Yantai Port Passenger Transport (6th), Yantai Port Ore Company (7th), Yantai Port Laizhou Port Company (8th), Ningbo Ocean Shipping (9th), Shandong Port Land Sea International Logistics Group (10th).

In the relevant enterprise rankings,The new media communication matrix under Shandong Port still demonstrates strong dominance, with nine out of the top ten seats being dominated by a dominant force。

Yantai Port Longkou Port CompanyMaintain a high-frequency daily rhythm, deeply cultivate the production line and employee life, and maintain the top spot with a stable reading volume of over a thousand per article;Qinggang International LogisticsThanks to the heartwarming review article on its 12th anniversary, it has gained widespread attention and its ranking has risenRanked 7th, we won the second place on the list in one fell swoop.

Yantai Port Passenger TransportFully utilizing the practical attributes of the livelihood service window, a total of three articles on flight dynamics were listed. Two "Notice of Suspension of Flights" respectivelyThe reading volumes of 17371 and 8831 rank first and third on the single article list, while 'Latest Flight News' also ranks fifth with 3013 views, effectively meeting the real-time information needs of passengers.Qinggang International LogisticsBlooming in both brand story and customer service, with both heartwarming anniversary tweetsTime leaves its mark, stories have sound | Happy birthday to Qinggang Logistics 🥰🥰🥰Ranked second on the single article list with 14638 views, there are also those who demonstrate frontline hardcore responsibilityBanner+thank-you letter! Rushing thousands of miles overnight to provide assistance, swiftly repairing and safeguarding the timely shipment of goods(Reading 2555, ranking 10th).

Shandong Port Construction Group and Shandong Land Sea Service Development Group each have two tweets that made it to the top ten. It is worth mentioning that Shandong Land Sea Service Development Group focuses on logistics and catering servicesExtend the service map again! Weifang company's first non port university cafeteria officially opens for business~(8th) andThe cafeteria is experiencing a trend of "bean stuffing"! Are you in love?(9th), using internet connected and down-to-earth graphics and text to bring readers closer.

Whether it's the hot autumn recruitment or the solid frontline dynamics, high-quality content is always the best window to showcase the vitality of the port and attract young talents and industry attention. along withAt the end of September, major port and shipping enterprises are also sounding the horn of the fourth quarter. What wonderful content will each official account bring? See you next month's list!

 
 

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